Israel occupies a special place in the hearts and minds of the Jewish community worldwide. Attachment to the land of Israel is deeply rooted in this cultural, religious and historical identity. And a central element of this attachment is wine. Wine still plays a symbolic and unifying role in the lives of Jews in the Diaspora, serving as a strong, tangible link with Israel.

In the Torah, wine is often associated with blessing and joy, and plays an essential role in the festivals and other celebrations that punctuate our Jewishness. For example, Kiddush on Shabbat, Pesach and wedding ceremonies are all marked by the sharing of wine. Wine is a symbol of abundance, joy and unity.

In recent years, Israeli wines have been gaining in quality, maturity and reputation. The vineyards, from the north to the south of the country, benefit from the best climates, with very different soils, which enable them to produce a diversity of grape varieties and high quality wines.

For this reason, Israeli wine is an essential part of Jewish heritage and identity, linking Jews around the world to MY-ERETZ-ISRAEL.